Graphics should be purposeful and reinforce your message, provide a road map to the structure of the presentation, illustrate relationships and concepts visually, support assertions, emphasize important ideas and maintain and enhance interest.
To convey messages clearly and effectively your charts should be simple but meaningful and include only one main message per chart or slide.
PowerPoint is used as a tool to communicate your content more effectively. PowerPoint slides should enhance to presentation not dominate it.
In summary, graphics and PowerPoint provide a leadership edge. Knowing how to deliver messages effectively with words and pictures is a powerful combination and also an advantage.
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