Leaders lead and inspire others to action through their effective use of language. A leaders ability to influence their audience positively, overcoming barriers to effective communication is the essence of leadership communication.
To achieve a positive ethos through tone and style you need to project a confident tone when you speak and write. You want to sound confident and capture the right words in the right way. The tone influences the success of the message and its impact.
One way to make your writing clear is to make it concise. Clear writing is direct and to the point. A concise and confident style and an appropriate tone contribute to a positive ethos. In order to use business language correctly you must avoid errors, errors affect a person’s creditability.
To avoid these errors you must use traditional business grammar this includes punctuation and avoiding sexist language.
Editing is important skill that involves practice and discipline. The key method to editing is proofreading and making computers tools work for you.
In summary, as a leader you manage meaning for those who follow you by the words you select and how you put those words together to make sentences.
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