Leadership through Strategic Internal Communication

The role of strategic communication is to ensure that you employees are equipped to make the greatest possible contribution to the success of your organization. For a employee to play a strategic role in an organization the leader must realize its importance in accomplishing the companies strategic objectives and performance goals and integrate it into the company’s over all strategy and business process.
In any good communication strategy it is important to ensure that your internal communication supports and assists in accomplishing your company strategy. Effective communication consists of the following:
1.Supportive management
2.Target messages
3.Effective media forum
4.Well-positioned staff
5.On-going assessment
Leadership communication must include how best to create and deliver these core messages to ensure they are strong and meaningful and not simply feeble slogans.
Effective mission and vision statements are important to a company for the following reasons:
1.Inspire individual action, determine behavior and fuel motivation
2.Establish a firm foundation of goals, standards and objectives to guide corporate planners and managers
3.Satisfy both the companies’ need for efficiency and the employee’s need for group identity.
4.Provide direction, which is particularly important in time of change to keep everyone moving toward the same goals.
In summary, good internal communication holds an organization together. Good internal communication provides the direction needed to reach strategic and financial goals and encourage productivity.